About Us

Our Philosophy

Purity in Every Scoop

At Fanji Matcha, we believe in the quiet power of simplicity — that true richness comes from purity.

From the mist-covered tea gardens of Guizhou, we craft matcha that honors both tradition and mindfulness.

Every sip carries a moment of balance, a bridge between nature and self.

Our Mission

To share the authentic taste of Guizhou matcha with the world — sustainably, beautifully, and with heart.

We are driven to create not just products, but experiences that inspire calm, focus, and connection in every cup.

Our Vision

To make Guizhou matcha a global symbol of mindful living — where heritage, innovation, and sustainability meet in harmony.

We envision a world where everyone can slow down, breathe, and rediscover joy in the simple act of tea.

Our Promise

We promise purity in every leaf, transparency in every process, and authenticity in every connection.

Fanji Matcha stands for trust — the kind that’s earned one cup at a time.

See our quality assurance

Origin

Born in the Mountains of Guizhou

Rooted in the highlands of Guizhou, our tea plants thrive in the cool mist and rich, mineral soil unique to the region.

This untouched environment gives Fanji Matcha its smooth umami depth and radiant green color — a taste of purity only nature can provide.

Craft

Tradition Meets Precision

From hand-picking to shade-growning, our matcha is crafted through time-honored methods that preserve both flavor and soul.

We follow strict quality standards, certified by global benchmarks such as USDA Organic, JAS, EU Organic, and HACCP — ensuring integrity from leaf to latte.

Team Member

Fanji is more than a brand — it’s a community.
From our local farmers to our tea experts and global supporters, every person shares a single belief: good tea connects people.
We celebrate craftsmanship, culture, and care through every partnership we build.

  • Xiaohai Wang

    As the General Director, Xiaohai oversees the company’s strategic direction and overall operations. Responsible for long-term development planning, brand positioning, and international partnerships, he ensures that every department aligns with the company’s mission of delivering high-quality products and sustainable value.

  • Elva Wu

    Elva leads the International Trade Division, managing global market expansion, overseas client relations, and cross-border business development. She specializes in international negotiations, logistics coordination, and compliance, ensuring smooth trade operations and strong international partnerships.

  • Lixuan Mo

    As the Head of E-commerce, Lixuan oversees the company’s online strategy, including platform operations, digital marketing, and data-driven product optimization. He focuses on enhancing customer experience, increasing online visibility, and driving sustainable sales growth across multiple digital channels.
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