About Us
Our Belief
Exceptional matcha is not defined by storytelling, but by terroir.
Hidden within the cloud-veiled highlands of Guizhou, Fanji's tea gardens benefit from a rare natural environment where elevation, climate, soil, and pristine air work in harmony. Here, nature determines everything—and quality follows.
Our Philosophy
No need to chase a sense of Zen—the pure taste of nature is healing enough.
For those constantly moving through the city, a cup of pure green serenity from the deep mountains.
Our Vision
To make Guizhou matcha a global symbol of mindful living — where heritage, innovation, and sustainability meet in harmony.
We envision a world where everyone can slow down, breathe, and rediscover joy in the simple act of tea.
Our Promise
We promise purity in every leaf, transparency in every process, and authenticity in every connection.
Fanji Matcha stands for trust — the kind that’s earned one cup at a time.
Origin
High above 1,000 meters, Fanji's tea gardens are nurtured by mountain mist, pure rainwater, and mineral-rich soil. The tea leaves grow slowly, developing exceptional freshness, sweetness, and umami.
What you taste is more than craftsmanship. It's terroir—expressed in every shade of green.
Craft
From hand-picking to shade-growning, our matcha is crafted through time-honored methods that preserve both flavor and soul.
We follow strict quality standards, certified by global benchmarks such as USDA Organic, JAS, EU Organic, and HACCP — ensuring integrity from leaf to latte.